Nurturing Health and Sweet Dreams: The Inspiring Journey of Nanuki’s Founder, Nadia

From a passion for baking to a commitment to health and motherhood, Nadia, the visionary behind Nanuki, embarked on a remarkable journey to create delicious treats that tick all the right boxes. 


What inspired you to start your business, and how does it align with your passion and values? 

My biggest inspiration was my kids. I have always had a passion for baking and an insatiable sweet tooth, but since I had my first child, I was on a mission to eat healthily, and ensure they were healthy, as well as being a role model for them. Seeing as there wasn’t much on the market that was both healthy and delicious, I realised that I needed to create something that would tick all the boxes that I wanted. And Nanuki was born!

As a female entrepreneur/founder, what challenges have you faced, and how did you overcome them to create a successful brand? As a female entrepreneur, it is challenging to juggle motherhood and marriage in between building a company. Perfecting the work-life balance is difficult at first as a new business requires a lot of time and energy. Being a mom of small children at the same time is extra hard. I made the decision that I am a mom first, entrepreneur second. My kids come first, and therefore my schedule, office and working hours need to accommodate them and their needs. (Yes, there is a PlayStation in my office and I take meetings next to the soccer field). In order not to burn out, you definitely need a supportive partner or village, and it is important for women to make time to recharge and take care of their mental health as we tend to take care of everyone else first and neglect ourselves.

How do you incorporate sustainability and ethical practices into your business model, and what impact do you hope to make on the community? Our goal is to create a Nanuki foundation where we will be able to train people from the community in different functions of manufacturing, and send them off with a paid internship, certifications and experience. We are hoping to be off grid and a solar sustainable facility within the next 2 years (we need a lot of solar panels). By creating plant-based treats, we hope to leave a footprint in the right step to a sustainable future!

What advice do you have for aspiring women entrepreneurs who want to start their own business and make a positive impact on the world? Have a clear vision of what you want, make sure that YOU believe in your dream with your whole heart and soul, with no distractions or doubts. Times will get tough, and when they do, remembering why you did it in the first place will give you the strength to keep going.

Thanks for your raw honesty, Nadia. Being mothers and businesswomen ourselves, we resonate with your dedication to your family. Thank you for providing delicious treats for our stores, we love Nanuki!

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